Since COVID, almost 1 in 4 students are lonely, with 55% found to miss homecooked meals. Food Club is a service targeted at homesick students, designed to share recipes via cards cook and eat together.
Sponsored by supermarkets, Food Club focuses on international students, who are hard-to-reach audiences, but is an experience that all students can access. Inspired by the short social media animations of Aardman's 'What's Up With Everyone', this project focuses on a multi-media animation aspect, creating a marketing campaign about ‘Maya’, a 1st year Hong Kong student in the UK.
Tools: After Effects, Paper Stop Motion, Procreate
Maya's Character Design:
Character explorations for Maya.
Character persona introduction for Maya.
Final characters turnarounds for the animation.
Animation Development:
Animation test for the a mixed-media art style.
Thumbnails for storyboard.
Visual Development:
Colour Script for each scene of animation, visually showing Maya's different emotions throughout, from worry to content.
Prop design for food and Hong Kong's buildings featured in the animation, which were then printed and added via stop motion.
